Chris Burch on Combining Fashion and Technology

Chris Burch is the CEO and founder of Burch Creative Capital. Chris is an entrepreneur and investor. The investment philosophy of Burch Creative Capital reflects the entrepreneurial values of Burch. It also expresses his vision for creativity, new market opportunities, incubation, applying for imagination, scale, and support. He is committed to creating lasting impacts on the lives of consumers. Chris Burch has approximately 40 years both as an entrepreneur and an investor. He has been involved in the rise of over 50 companies. He has created a reputation for connecting impact and innovation. Burch Creative Capital is now supporting the development of some consumer and lifestyle products brands that range from apparel, retail, and home furnishings to organic foods, hospitality, and technology industries. These include Brad’s Raw Foods, Soludos, BaubleBar, Little Duck Organics, Chubbies, and Blink Health.

 

Chris Burch talks about the tech fashions trends for the future in a recent article on engadget.com. He says that the technological and fashion industry have evolved over the years. The one thing that remains is that the two industries grow side by side. He talks about how fashion gets technologically fashionable, and technology gets fashionable with time. He states that it is fascinating how the two industries have evolved together. Chris says that what lies in the future is determined by a part of the present and the past. Chris speaks about how technology develops according to the popularity of what is termed as fashionable. He gives an example of the boom box and how it evolved from the 70’s to give rise to the iPod. He continues to say that the synthesis of fashion and technology is currently taking place. Chris believes that fashion designers use technology to create what delivers to consumers. He says that the use of technology in fashion can bring about a higher standard regarding functionality and innovation. Chris says that there are endless opportunities when it comes to fashion and technology.

 

Chris Burch gives the example of a Dutch Fashion Designer known as Anouk Wipprecht who is popular for her “avant-garde designs.” Anouk designed the DareDroid (a drink-making dress) and Pseudomorphs (the self-painting dress). He talks of other designers who have combined technology and fashion to come with products that protect humanity. He says that Terese Alstin and Anna Haupt invented the Airbag for Cyclist which is a system that cyclists can put on around their necks.