Jose Henrique Borghi Steers Mullen Lowe

The success of ‘Mullen Lowe Agency’ is a result of the able leadership of its proprietor Jose Henrique Borghi. Jose has steered this advertising agency successfully as is attested by the various campaigns the agency has conducted. The ‘Mammals of Parmalat’ is one such campaign. In this campaign children were used, appearing dressed as different mammals.

Education and Work Experience

Borghi studied advertising at school: PUC Campinas. While at this campus, he learnt propaganda. He graduated with a degree specializing in advertising and propaganda.

Jose got his first job at Standart Ogilvy in 1989. Here, he was able to familiarize himself with the job and all there was to be learnt. Upon amassing experience here, he decided to open his own job thereby passing up opportunities to work for reputable agencies: FCB, DDB and Leo Burnett.

In opening his firm, he joint hands with Erh Ray and tried their luck in the market. With no godfather or ready trust to help them, they ventured none the less. The company they started grew and transformed from being ‘BorghiErh to Borghi Lowe‘. This is after the two founders decided to part ways. After a short period, he merged his company with ‘Mullen Group’ to become ‘Mullen Lowe Brasil’. Jose Henrique Borghi now works as the co-CEO together with Andre Gomes.

Advertising

Advertising is a great earner and it has great results as well. In his line of work, Jose has been contracted for big jobs. He handled a campaign for Delta Airlines’. He has also worked on other campaigns like Honda and Fiat. Mullen Lowe also handled a ‘Down Syndrome Association’ campaign. Jose has also handled Bunge Group, Unilever, America on Line, Asia Motors and Procter campaigns among other campaigns for multinationals.

Awards

As an appreciation for applying himself in his work, Jose is the recipient of many awards. He won seven ‘London Festival Awards, 11 ‘New York awards’, 10 ‘Clios Awards’ and another 10 ‘The One Show Awards’. Other awards that testify to his celebrity include the 2009 ‘advertiser of the year’ awards.

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José Henrique Borghi Builds Advertising Resume

José Henrique Borghi has easily become one of the most successful marketing professionals in all of Brazil. Borghi is someone that has managed to create a very interesting platform in marketing because he knows about the the unconventional ways to get attention.

There are a lot of people that have seen his advertisements because he has worked for so many different advertising agencies. At one time he worked for FCB. That was another time that he worked for Standard Ogilvy. His experience with all of these firms like Talent and DM9DDB has helped him gain a lot of experience. José Henrique Borghi has not always taking the conventional approach to marketing, but this is a good thing. This is what has allowed him to experience and see what marketing campaigns would work the best.

As someone that has been responsible for Brazilian marketing ads José Henrique Borghi has won a plethora of awards. He has been able to win awards at Cannes and the London Festival. These are the awards that have been presented in advertising for excellence in ad creation. People that have become familiar with his ads have stated that he is one of the most influential figures in all of Brazil. Click here to know more.

He has become someone is able to get people to notice what he is doing in the advertising industry because he knows the industry well. José Henrique Borghi has been able to help advertising companies grow. He has been able to partner with people that have been able to keep people interested in what he is saying. Jose has been able to build a resume of work that includes many prestigious clients.

José Henrique Borghi also has been able to train others in the industry. He is well respected for his vision in the advertising community.

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